Creativity, Inc

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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Ed Catmull: Creativity, Inc (2014, Transworld Publishers Limited)

368 pages

English language

Published Feb. 20, 2014 by Transworld Publishers Limited.

ISBN:
978-1-4481-2628-6
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5 stars (1 review)

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

10 editions

Subjects

  • Creative ability in business
  • Corporate culture
  • Organizational effectiveness