224 pages
English language
Published Feb. 20, 2006 by Random House Business.
The long tail
5 stars
(1 review)
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Subjects
- Commercial producers
- Electronic commerce
- Marketing
- E-commerce
- Internet
- Consumentengedrag