The signals are talking

why today's fringe is tomorrow's mainstream

322 pages

English language

Published 2016 by PublicAffairs.

ISBN:
978-1-61039-666-0
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OCLC Number:
957414391

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3 stars (1 review)

Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals are Talking reveals a systematic way of evaluating new ideas bubbling up on the horizon--distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments--especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream--have long-term consequence for tomorrow. With the methodology developed here, we learn how to think like a futurist and answer vitally important questions: How will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, …

1 edition

Subjects

  • Business forecasting
  • Technological innovations
  • Strategic planning