The Space Merchants

mass market paperback

English language

Published April 22, 1998 by Denoël.

ISBN:
978-2-207-24739-6
Copied ISBN!

View on OpenLibrary

View on Inventaire

4 stars (1 review)

The Space Merchants is a 1952 science fiction novel by American writers Frederik Pohl and Cyril M. Kornbluth. Originally published in Galaxy Science Fiction magazine as a serial entitled Gravy Planet, the novel was first published as a single volume in 1953, and has sold heavily since. It deals satirically with a hyper-developed consumerism, seen through the eyes of an advertising executive. In 1984, Pohl published a sequel, The Merchants' War. In 2012, it was included in the Library of America omnibus American Science Fiction: Four Classic Novels 1953–1956. Pohl revised the original novel in 2011 with added material and more contemporary references.

3 editions

Big Brother is selling advertising

4 stars

This 1952 novel has new currency in the age of surveillance capitalism. Pohl and Kornbluth conjure a dystopian future where the advertising industry has come to dominate human affairs. Politicians no longer represent districts, they are instead controlled by one of several all-powerful advertising conglomerates. Anyone who speaks against sales and marketing is immediately suspect as some sort of traitor or terrorist. When a new industrial project is developed, it is not owned by the traditional industrial leaders, like the factory maven or the shareholders. Instead, the company which advertises the product has control.

The biggest ad agency takes it to a new level when an international plan is hatched to modernise and industrialise India. The ad company ends up effectively running the country, which is now referred to as "Indiastries". Then they move on to the ultimate prize - the colonisation of Venus. The dream/nightmare is of a whole …