Paperback
English language
Published July 8, 2011 by Portfolio Penguin.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies.Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch.After Catalyst, Ries was a senior software engineer with There, Inc., which had a failed expensive product launch. Ries sees the error in both cases as "working forward from the technology instead of working backward from the business results you're trying to achieve."Instead, Ries argues that to build a great company, one must begin with the customers in the form of interviews and research discovery. Building an MVP (Minimum viable product) and then testing …
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies.Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch.After Catalyst, Ries was a senior software engineer with There, Inc., which had a failed expensive product launch. Ries sees the error in both cases as "working forward from the technology instead of working backward from the business results you're trying to achieve."Instead, Ries argues that to build a great company, one must begin with the customers in the form of interviews and research discovery. Building an MVP (Minimum viable product) and then testing and iterating quickly results in less waste and a better product market fit. Ries also recommends using a process called the Five Whys, a technique designed to reach the core of an issue. Companies cited in the book as practising Ries's ideas include Alphabet Energy of California. Later more organizations have adopted the processes, including Dropbox, Wealthfront, and General Electric.
Dans mes souvenirs c'était pas mal, assez représentatif de toute la vague de startups qui mènent à la création du concept d'enshitification 10 ans plus tard
That's what you get when you try to build an activity philosophy on unsubstantiated analogies from unrelated fields. Less dumb than the whole agile nonsense, but non-representative and privileged at its core.
